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back to school supplies

New Poll: Favorite Back-to-School Item

Today makes it official, there are exactly 2 weeks left until we say goodbye to summer vacation and hello to the 2010-2011 school year. Getting new back-to-school items is always a fun time for kids and parents. And since it is such an exciting time we want to kick things off with a back-to-school poll!…

4 kids wearing glasses

Kids Everyday Eyewear Tips

After your child receives their comprehensive eye exam before school starts, it may show that they need glasses. Being something completely brand new, this may cause your child some uneasiness. Along with reassuring your child that glasses will help them see better, consider these tips when your child gets new eyeglasses: Allow kids to pick…

Sun Safety for Kids

It is definitely hot outside which means the sun is beaming and harmful UV rays are pouring down on you and your kids. It's important to begin practicing sun safety with your kids at a young age because of irreversible UV damage. Not only will skin problems arise and stay, so will eyesight problems. To…

apples with back to school carved in them

Ease Your Child Back-to-School

Could it possibly be time to go back to school already? Summer for your child is almost over with school starting in less than a month. Since your child has been enjoying lazy days of  waking up and going to sleep whenever, they may need a little help getting back in the school groove. Because…

childs eye exam

Back to School Eye Exams

Attention moms and dads, school is less than a month away and your child needs an eye exam upon returning. Scheduling your child a back-to-school comprehensive eye exam is important because in the first 12 years 80% of what your child learns is visual. Having good vision is a critical element to your child's learning…

child in real kids shades

Protecting our kids

What is now Real Kids Shades was founded in 2002 when we couldn’t find decent sunglasses for our own kids. It’s a pretty simple idea: make kids’ shades that provide 100% UV protection, and that are comfortable, good-looking, durable, and affordable so they’ll be used. Sun Protection: All Real Kids Shades provide 100% protection from…

baby wearing real kids shades

Welcome!

Welcome to our new blog. Consider our blog your one-stop source for information about our business. Here, you can: - connect with our staff - read about our projects – past and present - keep up with industry trends - get the latest updates about events in and around our community - share your thoughts,…